What’s in Your Body of Water? Reducing the Psychological Distance of Pharmaceutical Pollution through Metaphoric Framing in Risk Communication (A Pilot Study)
A. Z. Millarhouse, C. Vatovec, M. T. Niles, A. Ivakhiv
This study examines how metaphorical framing affects public perception of pharmaceutical pollution in water, finding it reduces perceived social and geographic distance but not concern or action willingness.
bioRxiv · Mar 13, 2019Scientific Communication & Education