Decoding the ''bouba-kiki'' effect in early visual cortex
Stefano Ioannucci, Carole Jordan, Anne-Sophie Carnet, Carolyn McGettigan, Petra Vetter
The paper shows that sound symbolic words like 'bouba' and 'kiki' activate distinct neural patterns in early visual cortex, linking phonological features to shape perception.
bioRxiv · Jan 19, 2026 · PreprintNeuroscience