How subjective idea valuation energizes and guides creative idea generation
Alizée Lopez‐Persem, Sarah Moreno-Rodriguez, Marcela Ovando‐Tellez, Théophile Bieth, Stella Guiet, Jules Brochard, Emmanuelle Volle C
This study shows how individual preferences for ideas influence creative generation speed and quality through computational modeling and behavioral experiments.
American Psychologist · Aug 14, 2023Peer-reviewedNeuroscience