Willingness to Pay in the Human Brain: A fMRI Activation Likelihood Estimation Meta-analysis
Xiaoqiang Yao, Zhigang Huang, Yiwen Wang
This paper identifies brain regions associated with willingness to pay using a meta-analysis of fMRI studies, finding common and distinct neural circuits for real and hypothetical choices.
bioRxiv · Jun 14, 2021 · PreprintNeuroscience