Subliminal beauty engages the brain's valuation circuits
Patrícia Fernandes, Joseph W. Kable, Jorge Mota Almeida, Anita Tusche, Christian Carl Ruff, Fredrik Bergström
This study shows that subjective value signals in the brain's valuation circuits can be computed without conscious awareness of the stimuli.
bioRxiv · Nov 17, 2025 · PreprintNeuroscience