Natural history museums are missing an opportunity to present research and collections on YouTube
Selina A. Ruzi, Adrian A. Smith, Nicole M. Lee, Nicolas J Galvez, Timothy A. Dinh
This study analyzes YouTube content from US natural history museums, finding that research and collections content is underrepresented, and recommends strategies to improve engagement with scientific audiences.
Frontiers in Communication · Jun 30, 2026Peer-reviewedScientific Communication & Education