Using EEG to understand how our brain elaborate information in stated choice experiments: Easy versus hard tasks in the choice of vehicles
Elisabetta Cherchi, Quoc C. Vuong, Antonia Stergiou
The paper combines stated choice experiments with EEG to analyze how cognitive demands affect decision-making in vehicle choice tasks, finding that harder decisions show higher frontal EEG activity and inconsistent choices.
bioRxiv · Jan 29, 2020 · PreprintNeuroscience