Pathways to Consumers Minds: Using Machine Learning and Multiple EEG Metrics to Increase Preference Prediction Above and Beyond Traditional Measurements
Adam Hakim, Shira Klorfeld, Tal Sela, Doron A. Friedman, Maytal Shabat-Simon, Dino J Levy
This study uses EEG and machine learning to predict consumer preferences and commercial success better than traditional questionnaires.
bioRxiv · Aug 16, 2018 · PreprintNeuroscience