NeurosciencebioRxivPreprint
Pathways to Consumers Minds: Using Machine Learning and Multiple EEG Metrics to Increase Preference Prediction Above and Beyond Traditional Measurements
Adam Hakim, Shira Klorfeld, Tal Sela…·Dino J Levy
This study uses EEG and machine learning to predict consumer preferences and commercial success better than traditional questionnaires.
24 citations