Expectation modulates the hedonic experiences of and midbrain responses to sweet flavour
Elena Mainetto, Margaret L. Westwater, Hisham Ziauddeen, Kelly M. J. Diederen, Paul Charles Fletcher
This study investigates how expectation influences hedonic experiences and midbrain responses to sweet flavors, showing that expectations modulate neural responses and perceived pleasantness of sugar and non-nutritive sweeteners.
Journal of Neuroscience · Mar 2, 2026Peer-reviewedNeuroscience