Effective Public Apologies
Hoh Kim, Jerald D. Kralik, Kyongsik Yun, Yong‐An Chung, Jaeseung Jeong
The paper tests the effectiveness of public apologies in corporate crises, finding that comprehensive apologies detailing causes and actions improve public perception, especially in severe cases.
bioRxiv · Mar 1, 2019 · PreprintNeuroscience