Measuring narrative engagement: The heart tells the story
Daniel C. Richardson, Nicole K. Griffin, Lara A. M. Zaki, Auburn R. Stephenson, Jiachen Yan, Thomas Curry, Richard E. Noble, John S. Hogan, Jeremy I Skipper, Joseph T. Devlin
This study compares conscious and subconscious engagement with stories presented as audio or video, finding stronger physiological responses to auditory stories.
bioRxiv · Sep 13, 2018 · PreprintNeuroscience