Cognitive effort increases the intensity of rewards
Mejda Wahab, Nicole L. Mead, Stevenson Desmercieres, Virginie Lardeux, Emilie Dugast, Roy Frederick Baumeister, Marcello Solinas
The paper shows that cognitive effort increases reward intensity, leading to overconsumption of unhealthy food and drugs in both rats and humans.
PNAS Nexus · Oct 1, 2024Peer-reviewedNeuroscience