Engaging Visual Media Shifts Taste-Related Neural Processing: An fMRI Study on Distracted Eating
Robert Friedmann, Bichr Grii, Esther Jacoby, Ilya Digel, Rea Rodriguez‐Raecke, Rik Sijben
This fMRI study shows that distraction reduces perceived taste intensity and pleasantness without decreasing gustatory cortex activity, suggesting resource redistribution rather than sensory suppression.
Neuroimage Reports · May 6, 2026Peer-reviewedNeuroscience