Sean Devine

Non-invasive brain stimulation over the Frontopolar Cortex promotes willingness to exert cognitive effort in a foraging-like sequential choice task

This study uses tDCS to show that stimulating the Frontopolar Cortex reduces cognitive effort costs in a sequential decision task, supporting its role in motivating effortful behavior.

Context-dependent choice and evaluation in real-world consumer behavior

The paper examines context-dependent choice in real-world settings using restaurant rating data, finding that valuations and choices are influenced by the context of available options.