Attention, Emotion, and Authenticity: Eye-Tracking Evidence from AI vs. Human Visual Design
Murat Aytaş, Kamil Kerem Yıldırım, Sefer Kalaman, Mustafa Böyük, Esma Nur Cerinan Otovic
This study compares viewer attention, emotion, and perception of AI-generated versus human-created visual content using eye-tracking, facial-coding, and surveys, finding AI visuals are more focused but less emotionally engaging.
bioRxiv · Oct 22, 2025 · PreprintScientific Communication & Education