Scientific Communication & EducationbioRxivPreprint
Attention, Emotion, and Authenticity: Eye-Tracking Evidence from AI vs. Human Visual Design
Murat Aytaş, Kamil Kerem Yıldırım, Sefer Kalaman…·Esma Nur Cerinan Otovic
This study compares viewer attention, emotion, and perception of AI-generated versus human-created visual content using eye-tracking, facial-coding, and surveys, finding AI visuals are more focused but less emotionally engaging.
DOI 10.1101/2025.10.22.684027