NeurosciencebioRxivPreprint
Neural correlates of newsvendor-based decision making in the human brain: An exploratory study to link neuroeconomics with neuroimaging using fNIRS
Hashini I. Wanniarachchi, Yan Lang, Xinlong Wang…·Hanli Liu
This study uses fNIRS to identify brain regions involved in newsvendor problem decision making, finding significant activation in DLPFC and OFC under different profit margin conditions.