Understanding the Sport Viewership Experience using Functional Near-Infrared Spectroscopy
Luke R. Potwarka, Adrian Berk Safati, Adam T. Pappas, Girish Ramchandani, Michael L. Naraine, Nur Gurbez, Liye Zou, Peter A. Hall
The paper uses fNIRS to examine neural activation in high and low ego-involved sport viewers during key game moments, finding greater dmPFC engagement in high ego-involved participants.
Scientific Reports · Apr 17, 2025Peer-reviewedNeuroscience