R. Schmaelzle

The eyes have it: Inter-subject correlations of pupillary responses for audience response measurement in VR

This paper introduces a VR-based method to measure audience responses through pupillary responses and shows it can accurately decode video identity and memory.

The VR Billboard Paradigm: Using VR and Eye-tracking to Examine the Exposure-Reception-Retention Link in Realistic Communication Environments

This paper uses VR and eye-tracking to measure exposure, reception, and retention of messages in realistic environments, showing that attention manipulation affects gaze and memory.