Modelling the willingness to pay for honey: the role of sensory characteristics and EEG neurometrics
Julia Zaripova, Daria Semenova, Anna Provorova, Sofya P. Kulikova
This study models consumer willingness to pay for honey based on sensory attributes and EEG data, finding that taste, perceived quality, gender, and frontal brain activity significantly influence willingness to pay.
bioRxiv · Jan 30, 2025 · PreprintNeuroscience