NeurosciencebioRxivPreprint
Effects of Cognitive Demand Reduction on Choice Overload
Seungbeom Seo, Seungji Lee, N.C. Lee, Sung-Phil Kim
This study examines if reducing cognitive demand alleviates choice overload, finding that while decisions are faster under low demand, performance does not improve with larger option sets.
DOI 10.64898/2026.02.19.706731