Predicting the immediate and subsequent effects of commercials on product valuation using EEG and deep learning
Inbal Gur Arie, Daniel Andrew Atad, Adam Hakim, Dino J. Levy
This study uses EEG and deep learning to predict consumer valuation and preferences after watching commercials, showing better accuracy than standard EEG measures.
bioRxiv · Sep 28, 2026 · PreprintNeuroscience