Memory Inception through Gaze-Contingent Message Exposure: Using Virtual Reality to Study Media Influence
Hee Jung Cho, Sue Lim, Miriya Saenz, Ralf Schmälzle
This study uses VR to show that subtle, unnoticed message reintroductions boost memory retention, highlighting vulnerabilities in future digital media environments.
Journal of Communication · Nov 20, 2025Peer-reviewedAnimal Behavior & Cognition