Hee Jung Cho

Modeling Synthetic Audience Reactions to Social-Cognitive Narratives: A Generative GSR Model to Predict Real-World Autonomic Alignment during Film Viewing

The Signal in the Noise: Hierarchy and Robustness of Physiological Audience Alignment during Narrative Media

This study shows that messages align physiological responses across individuals, revealing a hierarchy of alignment from gaze to autonomic responses, and demonstrating content-locked temporal patterns.

Memory Inception through Gaze-Contingent Message Exposure: Using Virtual Reality to Study Media Influence

This study uses VR to show that subtle, unnoticed message reintroductions boost memory retention, highlighting vulnerabilities in future digital media environments.

Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages

This study uses VR to examine how exposure, reception, and retention of emotional billboard messages are interconnected, finding exposure gates effects, distraction influences exposure, and emotional content and distraction affect retention.

Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments

This study uses VR and eye-tracking to examine attention and retention of AI-generated ads in simulated urban environments, finding that ad placement and task demands affect recall.