Ralf Schmälzle

Modeling Synthetic Audience Reactions to Social-Cognitive Narratives: A Generative GSR Model to Predict Real-World Autonomic Alignment during Film Viewing

Charting the Silent Signals of Social Gaze: Automating Eye Contact Assessment in Face-to-Face Conversations

The paper introduces and validates a pipeline for analyzing gaze behavior in dyadic conversations using mobile eye tracking, confirming existing findings on gaze duration and direction.

The Signal in the Noise: Hierarchy and Robustness of Physiological Audience Alignment during Narrative Media

This study shows that messages align physiological responses across individuals, revealing a hierarchy of alignment from gaze to autonomic responses, and demonstrating content-locked temporal patterns.

Speaker responses to audience-induced social-evaluative threat: Evidence from scientific presentation tasks in immersive virtual reality

This study examines how speakers respond to supportive vs. unsupportive audiences in virtual reality, finding greater anxiety and physiological arousal in the unsupportive condition and reduced anxiety with VR exposure.

Memory Inception through Gaze-Contingent Message Exposure: Using Virtual Reality to Study Media Influence

This study uses VR to show that subtle, unnoticed message reintroductions boost memory retention, highlighting vulnerabilities in future digital media environments.

Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages

This study uses VR to examine how exposure, reception, and retention of emotional billboard messages are interconnected, finding exposure gates effects, distraction influences exposure, and emotional content and distraction affect retention.

Attention and Retention Effects of Culturally Targeted Billboard Messages: An Eye-Tracking Study Using Immersive Virtual Reality

This study uses VR and eye tracking to show that culturally matched billboards receive more attention and better recall than mismatched ones.

Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments

This study uses VR and eye-tracking to examine attention and retention of AI-generated ads in simulated urban environments, finding that ad placement and task demands affect recall.

Reliability of fMRI time series:Similarity of neural processing during movie viewing

The paper examines fMRI time series reliability by analyzing inter-subject and intra-subject correlations during movie viewing, finding increased reliability with aggregation.

Brain connectivity dynamics during social interaction reflect social network structure

The paper investigates how social exclusion affects brain connectivity in adolescents and links these changes to the density of their friendship networks.