Nadav Aridan

This study tests if associating grip effort with snack food items changes preferences, finding no effect across four experiments.

The paper investigates how the brain evaluates complex objects with multiple attributes, finding that ventromedial prefrontal cortex (vmPFC) and perirhinal cortex are involved in configural processing when value depends on the whole object rather than individual attributes.

The study investigates whether the ventromedial prefrontal cortex is critical for non-reinforced preference changes in a cue-approach training task, finding no group-level difference between participants with VMF lesions and healthy controls.

This study identifies neural mechanisms for prospective effort valuation separate from actual effort performance using fMRI in human participants.