A preferential role for ventromedial prefrontal cortex in assessing the value of the whole in multi-attribute object evaluation
Gabriel Pelletier, Nadav Aridan, Lesley K. Fellows, Tom Schönberg
The paper investigates how the brain evaluates complex objects with multiple attributes, finding that ventromedial prefrontal cortex (vmPFC) and perirhinal cortex are involved in configural processing when value depends on the whole object rather than individual attributes.