Animal Behavior & CognitionbioRxivPreprint
Attention and Retention Effects of Culturally Targeted Billboard Messages: An Eye-Tracking Study Using Immersive Virtual Reality
Moonsun Jeon, Sue Lim, Maria Knight Lapinski…·Ralf Schmälzle
This study uses VR and eye tracking to show that culturally matched billboards receive more attention and better recall than mismatched ones.
2 citations