Author

Moonsun Jeon

Michigan State UniversityORCID 0009-0009-5990-7911Unclaimed ORCID profile · follow to get notified of new preprints

Biology Disciplines

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Animal Behavior & Cognition· 2

Signature Assays, Organisms & Methods

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Approach:experimental assay· 2 Research Focus:host-pathogen & immune response· 1 Assay:imaging· 1

Frequent Co-Authors

Ralf SchmälzleiD· 2 shared Sue LimiD· 2 shared Gary BenteiD· 1 shared Hee Jung ChoiD· 1 shared Maria Knight LapinskiiD· 1 shared Stephen A. SpatesiD· 1 shared Xiaoran Cui· 1 shared

Activity by Year

2024-2024 · peak 2/yr

Co-Author Collaboration Network

7 top collaborators · 15 mutual co-author links

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2 shared papersAnimal Behavior & Cognition

Ralf SchmälzleORCID

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2 papers

Recent·Most cited

Animal Behavior & CognitionbioRxivPreprintSep 10, 2024

Attention and Retention Effects of Culturally Targeted Billboard Messages: An Eye-Tracking Study Using Immersive Virtual Reality

Moonsun Jeon, Sue Lim, Maria Knight Lapinski…·Ralf Schmälzle

This study uses VR and eye tracking to show that culturally matched billboards receive more attention and better recall than mismatched ones.

2 citations

imagingexperimental assay

𝕏 PostBluesky

Animal Behavior & CognitionbioRxivPreprintAug 15, 2024

Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments

Sue Lim, Hee Jung Cho, Moonsun Jeon…·Ralf Schmälzle

This study uses VR and eye-tracking to examine attention and retention of AI-generated ads in simulated urban environments, finding that ad placement and task demands affect recall.

5 citations

experimental assay

𝕏 PostBluesky