Investigation of whether oxytocin and trust play a role in placebo effects of marketing actions
Daniela Stephanie Schelski, Dirk Scheele, Liane Schmidt, René Hurlemann, Bernd Weber, Hilke Plaßmann
This study investigates whether oxytocin and trust influence placebo effects in marketing actions but finds no evidence supporting their role.
bioRxiv · Dec 1, 2022 · PreprintNeuroscience