PhysiologyJournal of Media Psychology Theories Methods and ApplicationsPeer-reviewed
The eyes have it: Inter-subject correlations of pupillary responses for audience response measurement in VR
Ralf Schmälzle, Juncheng Wu, Sue Lim, Gary Bente
This paper introduces a VR-based method to measure audience responses through pupillary responses and shows it can accurately decode video identity and memory.
1 citation