Using time-resolved auditory frequency tagging to capture self-preferential processing of the own (vs other) name

The own name is an important, salient self-related stimulus and ostensive cue. Prioritized processing of ones own name plays a key role in attention, self-awareness, and social and cognitive development. Previous studies using event-related potentials (ERPs) have reported a self-preferential effect for the own name, characterized by enhanced neural responses compared to the names of (close) others. In this study, we aimed to develop and validate an EEG auditory frequency-tagging task to measure self-preferential processing of the own name, leveraging the superior signal-to-noise ratio of this technique, which is highly relevant for future studies on infants and clinical populations. To this end, we ran two separate studies (dichotic: n1 = 31, non-dichotic: n2 = 32). In contrast to previous ERP research, we did not find evidence of a self-preferential effect. We reasoned that collapsing temporal information may have led to the failure to capture the effect, which ERP research has shown to emerge at a late stage of processing, and that this effect may have been overshadowed by early brain responses. To address this issue, we applied a novel approach that we refer to as the time-resolved frequency tagging approach, which incorporates knowledge of the effect in the temporal domain. This did result in a clear self-preferential effect of the own name. Hence, we were able to develop and validate an EEG frequency-tagging task to measure the self-preferential effect of the own name. Our approach can also be used in future EEG frequency-tagging studies investigating other complex cognitive processes.