Does deliberation really need more effort than intuition? A test using event-related brain potential

Intuition and deliberation are two strategies for problem-solving and decision-making. It is commonly believed that deliberation requires more effort than intuition. However, to date, neural evidence approving or disapproving this point is scarce. To explore this issue, we asked participants to play two well-matched games requiring either deliberation or intuition. Using event-related brain potential (ERP) technique, we found: (1) Deliberation elicited more deflective ERP than intuition during -1000 ~ -500 ms before the response, which is consistent with the common belief. (2) More importantly, intuition evoked more deflective ERP than deliberation during 550 ~ 650 ms after the onset of the stimulus, which suggests that intuition may need more effort than deliberation at early stage, contradicting the common belief.