ICONIC MANAKINS AND DESPICABLE GRACKLES: COMPARING BIRD-RELATED CULTURAL ECOSYSTEM SERVICES ACROSS BIRDWATCHERS, FARMERS, AND URBANITES IN NORTHWESTERN COSTA RICA

Despite the great cultural and economic benefits associated with birdwatching and other bird-related cultural ecosystem services (CES), little is known about the bird-related CES perceived by people, and how they differ across stakeholder groups and species. The goal of this study was to explore CES across three stakeholder groups in northwestern Costa Rica. We conducted surveys (n=404 total) in which we presented farmers (n=140), urbanites (n=149), and birdwatchers (n=115) with pictures and songs of bird species and collected participants ratings on items designed to measure multiple CES. We found bird-related CES were perceived as six different constructs: identity, bequest, education, birdwatching, acoustic aesthetic, and disservices. The three stakeholder groups varied across these constructs and across species. Specifically, birdwatchers ranked species higher in terms of their education scores and lower in disservices scores compared to the other two groups. Positive correlations across CES, and negative correlations with disservices, suggest that the affect heuristic (by which generalized positive or negative feelings sway judgements of risks and benefits) might be informing bird-related CES. Our approach represents a novel method for assessing CES that can be adapted and modified for different taxa and multiple geographical contexts.