The Signal in the Noise: Hierarchy and Robustness of Physiological Audience Alignment during Narrative Media
Ralf Schmälzle, Hee Jung Cho, Monique Mitchell Turner
This study shows that messages align physiological responses across individuals, revealing a hierarchy of alignment from gaze to autonomic responses, and demonstrating content-locked temporal patterns.
bioRxiv · Feb 7, 2026 · PreprintAnimal Behavior & Cognition